Perspectives on communications strategy, thought leadership and the evolving media landscape.
Declining a Media Inquiry the Right Way
In PR, we work hard to establish quality relationships between our clients and influential members of the media, and when done well this can lead to big gains in interview and comment requests for a variety of topics and subjects.
Data Talks (and builds brand recognition)
Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.
Solve Problems with Substance - not Spin
The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."
Separate Personal Opinions and Business Like Oil and Water
Microsoft Employee Shouts His Opinion of “Always On” Before Getting His Mic Turned Off
Every now and then we get a reminder of the power of social media and why it’s important for companies large and small to have a social media policy for their employees.
Getting Our Communications in Order
After a long absence, PReturn’s blog officially re-launches today.
The reliable trail to thought leader recognition
Often times, client experts serve as the best media relations resources a company has to offer.
Learning More About Search Engine Results Pages
The views of the public at large often tend to be at odds with the views of those of us who work in online media and interactive marketing, but according to Performics' 2010 Search Engine Results Page (SERP) Insight Study, the knowledge gap might be closing more quickly than I thought.
How about calling Mom instead?
Apparently social networkers would rather Poke or Direct Message their family and friends than pick up the phone or pay them a visit.