About PR Return
Turning Expertise Into Authority Since 2006
PR Return helps organizations spotlight their expertise through strategic media relations, analyst engagement and executive thought leadership. We specialize in helping B2B, technology and professional services companies earn credible visibility that shapes perception in the markets that matter most.
Our Approach
PR Return works with organizations whose expertise deserves broader visibility. Our role is to help connect that expertise to the industry conversations that matter most to customers, partners and decision makers.
Rather than focusing communications solely on company announcements or product features, we work with clients to highlight the broader trends, challenges and opportunities shaping their industries. By grounding communications in what’s happening across the market, our clients’ subject-matter experts contribute informed perspectives on what’s working, what’s changing and what organizations should think about next.
This approach positions clients not simply as vendors, but as knowledgeable voices helping their industries navigate real-world developments. Through a combination of media relations, analyst engagement and executive visibility, we build programs that strengthen credibility and ensure our clients’ perspectives are part of the conversations shaping their markets.
Founder
Kraig Smith founded PR Return in 2006 to help organizations translate deep expertise, leadership and real-world experience into credible market authority that supports business momentum.
Over the past two decades, Kraig has worked with technology companies, professional services firms and growth-stage organizations to elevate their visibility through thoughtful, strategic communications programs. He leads PR Return’s client engagements, helping connect their expertise to the industry conversations that influence customers, partners and decision makers.
Kraig Smith, Founder & Principal
Senior Team
PR Return works with a small group of experienced communications professionals who help bring client campaigns to life and deliver visibility, credibility and business momentum.
Nick Olsen
Account Supervisor
Nick helps lead program execution, coordinating media outreach, thought leadership development and day-to-day client communications that keep campaigns moving forward.
Paul Battaglia
Industry Analyst Relations Director
Paul leads industry analyst engagement for PR Return clients, helping organizations build relationships with the analysts who influence technology markets and enterprise buying decisions.
Barbara Davis Haas
Graphics and Visual Branding
Barbara develops visual communications that bring ideas and expertise to life, designing infographics, presentations and print and digital collateral to enhance client campaigns.
PR Return is a senior-led communications partner that works closely with clients to design and execute public relations and thought leadership programs that elevate expertise and build lasting market authority.
Our experienced team collaborates directly with client leaders and subject-matter experts, staying closely connected to the insights and real-world experience that shape meaningful industry narratives.
Combining strategic thinking with hands-on execution, we help identify communication opportunities that drive executive visibility and industry engagement. The goal is not simply coverage, but sustained visibility and credibility that support long-term business momentum.
Working with PR Return
Ready to Amplify Your Expertise?
If you’re exploring ways to strengthen your organization’s visibility, credibility and influence while supporting meaningful business growth, we’d welcome the opportunity to learn more about your goals.