What can be done to stop the spread of fake news stories related to your brand?

In the current landscape of upstart publications, greater reliance on social media and AI, it can be hard to determine which opportunities companies should take and when they should decline a media request.

With the world a bit AI-crazy right now, we thought it would be a fun exercise to have ChatGPT act as the CEO of a tech company for a mock interview and then analyze what it did well and what it needs to work on before future interviews.

According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants

For many companies, the pandemic robbed them of momentum, and they want it back. Investing in public relations will help many regain it. Here are 22 reasons to invest in PR in ‘22.

The Big Ten Conference (B1G) recently cancelled fall sports. What the announcement of the cancellation lacked was any sort of transparent communication about the reasoning behind the decision. Predictably, this led to confusion, outrage and backlash.

When apologizing, being sincere and honest is important.

As you begin the process of selecting an agency, consider these questions …

The last time Apple had bad financial news to report, the Cincinnati Bengals had just picked Carson Palmer as the No. 1 player in the NFL Draft, Johnny Depp was only a few short weeks away from making his debut as Jack Sparrow in the Pirates of the Caribbean series, and Twitter didn’t even exist.