Perspectives on communications strategy, thought leadership and the evolving media landscape.
The PR of Pollution vs. the PR of Principles
According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants
Respond to Coronavirus Pandemic with Clear Messaging and Altruism
As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.
Uber campaigning to repair its fractured image
Uber’s image has taken some hits as of late.
The Social PR Interaction – #Winning vs. Panicking
The world is a far different place in 2014 than it was even five years ago when it comes to consumer/brand relations, with consumers being more connected to their favorite brands than ever via social media.
Data Talks (and builds brand recognition)
Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.
Solve Problems with Substance - not Spin
The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."