With the ubiquity of podcasts and the relative ease to produce them, many veteran journalists are opting for independence and creating new opportunities for media coverage, interviews and thought leadership

In the current landscape of upstart publications, greater reliance on social media and AI, it can be hard to determine which opportunities companies should take and when they should decline a media request.

Many companies eventually face a point where they must address topics in interviews they’d rather not. No matter what it is, though, the truth matters and lying to a reporter is never a good approach.

Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.

To get the most value out of media training, trainees must “fail forward” by making and learning from their mistakes to enhance their growth.

Media training sessions help spokespeople learn how to speak with members of the press, providing skills that empower any interviewee to navigate interviews and communicate clearly with reporters.

While many company leaders boast extensive knowledge about their particular industries and related issues, media interviews can intimidate even experienced business executives, but practice, training and some good planning can set the stage for success.

Press releases have been a key component of public relations for ages. But how you disseminate that press release and who it reaches is a much more complex equation. Here’s a guide to simplifying newswire considerations.

Measuring effectiveness of public relations campaigns can be challenging. Many variables go into creating successful PR efforts, but success often starts with establishing benchmarks to gauge progress.