As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.

Paid media can be especially effective for advocating issues or a point of view.

Writing’s tough; we know it. Constantly brainstorming ideas, finding your voice and establishing a flow can be enough to exhaust even the most enthusiastic wordsmith, and this is all before making sure you don’t distribute that press release containing a glaring grammatical error.

Remember when the “#” was just another annoying step to check your voicemail? OK, it still is. But for public relations and marketing teams, integrating the use of the hashtag across marketing campaigns can make a huge impact in the social world of 2014.

When Martin Cooper made the first handheld mobile phone call 40 years ago he couldn’t have imagined the impact mobile devices would have on the world’s ability to connect in 2014. The same can be said for brands, which are now in the driver’s seat more than ever when it comes to their mobile visibility.

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry

At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.