Gaining insight into competitors and their offerings can substantially improve a company’s chance for success and help them stay ahead of the curve.

Easter is coming up – you’d better believe brands will be jumping like the bunny to post a clever holiday-based tweet or two. In much the same way, savvy PR pros with access to quality data can hijack the revolving news cycle to promote their data prowess.

Practice media relations that are relevant and drive value for both the client and reporter.

You wrote a great pitch, sprinkled in some quality data and sent it to a handful of laser-targeted reporters covering the topic; while you hope they’ll jump at the chance to talk to your client, your pitch gets met with silence instead. Now what?

Social marketing has gathered steam in recent years and positively impacts other marketing channels when properly aligned. The latest to the social sharing party are anonymous applications Secret and Whisper, which enable users to anonymously share thoughts to a public network

The mix of marketing vehicles available to companies looking to tell their stories and sell their wares has never been more extensive: print, broadcast, online, mobile. This reminds us that it's not the channel in which a message is consumed but the message itself and the source of that message that earns a business credibility.

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry

At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.