Perspectives on communications strategy, thought leadership and the evolving media landscape.

Kraig Smith 10/28/15 Kraig Smith 10/28/15

Rebecca Minkoff Store Proves the Business Magic of Technology

Often hyped as the “next big thing” for improving productivity or driving sales, technology can sometimes get in the way of progress.

Kraig Smith 8/5/13 Kraig Smith 8/5/13

Google’s Product Listing Ads Gaining Steam

At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.

Kraig Smith 5/8/13 Kraig Smith 5/8/13

Data Talks (and builds brand recognition)

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.

Kraig Smith 4/14/10 Kraig Smith 4/14/10

SEO for Small Business

the market has long needed a solution like the one launched recently by DIYSEO. The company offers a do it yourself SEO solution to small businesses, and they just recently unveiled the service in April.

Kraig Smith 2/6/09 Kraig Smith 2/6/09

HARO - the Profnet killer

If you're a media relations pro and you're not using HARO, then you're just masquerading.

Rebecca Minkoff Store Proves the Business Magic of Technology

Google’s Product Listing Ads Gaining Steam

Data Talks (and builds brand recognition)

SEO for Small Business

HARO - the Profnet killer

PR Return