What can be done to stop the spread of fake news stories related to your brand?

Many companies eventually face a point where they must address topics in interviews they’d rather not. No matter what it is, though, the truth matters and lying to a reporter is never a good approach.

While many company leaders boast extensive knowledge about their particular industries and related issues, media interviews can intimidate even experienced business executives, but practice, training and some good planning can set the stage for success.

Press releases have been a key component of public relations for ages. But how you disseminate that press release and who it reaches is a much more complex equation. Here’s a guide to simplifying newswire considerations.

It’s one thing to tout your expertise and leadership directly through bylined articles and white papers, but the third-party validation that comes through industry awards can go a long way in building trust and credibility for your brand.

When PR pros can’t rely on having regular, fresh news to distribute to grab media attention, being proactive and creative in generating unique brand stories becomes essential. Consider these tactics to keep media relations efforts productive during those intermittent news droughts.

Congratulations to our clients, Kenshoo and Logistyx, for topping the charts in three categories in Digital Commerce 360’s 2020 Leading Vendors to the Top 1000 report. These well-deserved accomplishments are the result of investment, diligence, hard work and innovative development efforts from both companies.

Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.

Gaining insight into competitors and their offerings can substantially improve a company’s chance for success and help them stay ahead of the curve.