Paid media can be especially effective for advocating issues or a point of view.

navigating the new rules may be as challenging as taking down Michael Jordan’s Dream Team of the early 90s.

Twitter – the wonderful world where brand to consumer interaction is readily available and honestly can play big dividends – unless, of course, you choose to mess with the “The Beygency” or “The Beyhive,” the excitable and extremely devoted arm of Beyoncé's loyal online following.

When Twitter managers step out on to a limb and start dropping truth-bombs, we take notice.

Just look at the race for the 2016 presidency, where a lack of quality media training has produced some cringe-worthy moments for candidates.

When Sacramento Kings’ rookie shooting guard Nik Stauskas hit a three-point shot recently, closed captioning offered an interesting interpretation, giving birth to an incredible nickname: “Sauce Castillo”

Social marketing has gathered steam in recent years and positively impacts other marketing channels when properly aligned. The latest to the social sharing party are anonymous applications Secret and Whisper, which enable users to anonymously share thoughts to a public network

Real-time marketing, a golden opportunity for brands to capitalize on what the collective world has eyes on, is effective when done well, but embarrassing when it’s not. With the ability to quickly reach a huge number of people comes the double-edged sword of blunders going viral for all the wrong reasons.

Dating is just like public relations. Before you laugh, ask yourself: What’s the first association you make when it comes to PR? If you said relationship management, you’re on my wavelength.