Perspectives on communications strategy, thought leadership and the evolving media landscape.
SEO for Small Business
the market has long needed a solution like the one launched recently by DIYSEO. The company offers a do it yourself SEO solution to small businesses, and they just recently unveiled the service in April.
The 360 Degree Super Bowl Ad Buys
Super Bowl ads have long been a marketer's most high profile and most expensive option for grabbing national attention in a unique situation where many viewers are actually more interested in the ads than the programming.
Stream your data ... after the beep
A recent MediaPost story reports on new research from Gartner, "Gartner: Mobile To Outpace Desktop Web By 2013."
HARO - the Profnet killer
If you're a media relations pro and you're not using HARO, then you're just masquerading.
Simple Stunts Get Noticed ... Tis the Season!
Having trouble gaining mainstream consumer attention? Why not turn to magic ... or smoke and mirrors. Sometimes all you need to do to get your brand covered globally is spook a few people with a little hocus pocus.
Change default settings on Office '07
One of the latest annoyances to reporters in the world of media relations is courtesy of Microsoft.