With the ubiquity of podcasts and the relative ease to produce them, many veteran journalists are opting for independence and creating new opportunities for media coverage, interviews and thought leadership

As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.

For many companies, the pandemic robbed them of momentum, and they want it back. Investing in public relations will help many regain it. Here are 22 reasons to invest in PR in ‘22.

To get the most value out of media training, trainees must “fail forward” by making and learning from their mistakes to enhance their growth.

Media training sessions help spokespeople learn how to speak with members of the press, providing skills that empower any interviewee to navigate interviews and communicate clearly with reporters.

While many company leaders boast extensive knowledge about their particular industries and related issues, media interviews can intimidate even experienced business executives, but practice, training and some good planning can set the stage for success.

Press releases have been a key component of public relations for ages. But how you disseminate that press release and who it reaches is a much more complex equation. Here’s a guide to simplifying newswire considerations.

It’s one thing to tout your expertise and leadership directly through bylined articles and white papers, but the third-party validation that comes through industry awards can go a long way in building trust and credibility for your brand.

Fifteen years ago this week, PR Return proudly opened for business. After a few stints at PR firms large and small, Founder Kraig Smith proudly assembled a team of two, leased a tiny office in Chicago’s West Town neighborhood and welcomed a handful of technology-focused clients. What we lacked in gray hair, we more than compensated for in enthusiasm, eagerness to build brands, a laser focus on results and an unwavering commitment to do great work.