Perspectives on communications strategy, thought leadership and the evolving media landscape.
Breaking out of a writer’s-blocked funk
For writers, it’s inevitable; one moment, everything that flows from your mind to the keyboard is gold, the next you find yourself sitting staring idly at the monitor waiting for the words to manifest. It happens without warning, and it stops you in your tracks: writer’s-block.
The Facebook Advertising Ecosystem, via Kenshoo Social
Facebook users know the pros and cons of the people they follow. Personally, I can't wait for updates from some of my friends, but I'm less than interested in a lot of the other things I find in my feed.
The Second City is the Third City (but a social media hub nonetheless)
Thanks to Indeed.com for quantifying and VentureBeat for reporting what digital marketing Chicagoans have known for quite some time now - Chicago is one of the top U.S. cities for social media jobs.
Solve Problems with Substance - not Spin
The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."
Getting Our Communications in Order
After a long absence, PReturn’s blog officially re-launches today.
Online press rooms have never been easier ...
The WordPress software (which easily allows me to publish this blog) is also well suited for PR pros to develop and roll out simple online press rooms.
Inaugural post, getting started
We've finally launched the blog and hope to make updates regularly. Check back often, and please contact us with suggestions, thoughts, contributions, questions, etc.