Perspectives on communications strategy, thought leadership and the evolving media landscape.
Uber campaigning to repair its fractured image
Uber’s image has taken some hits as of late.
Solve Problems with Substance - not Spin
The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."