Perspectives on communications strategy, thought leadership and the evolving media landscape.
We Gave Up Our Office Space in 2020
The remote work model gives us much more flexibility when it comes to hiring, production and retention. It allows us to better serve our clients and provide them with a talented, forward-looking team.
The PR of Pollution vs. the PR of Principles
According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants
PR Return Celebrates 15 Years – Catching up with our first clients
In early 2006, PR Return launched with a small roster of clients that spanned healthcare, marketing, commercial real estate and technology.
Throwback Thursday – PR Return Celebrates 15 Years
Fifteen years ago this week, PR Return proudly opened for business. After a few stints at PR firms large and small, Founder Kraig Smith proudly assembled a team of two, leased a tiny office in Chicago’s West Town neighborhood and welcomed a handful of technology-focused clients. What we lacked in gray hair, we more than compensated for in enthusiasm, eagerness to build brands, a laser focus on results and an unwavering commitment to do great work.