Perspectives on communications strategy, thought leadership and the evolving media landscape.

Kraig Smith 5/8/13 Kraig Smith 5/8/13

Data Talks (and builds brand recognition)

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.

Kraig Smith 4/25/13 Kraig Smith 4/25/13

Solve Problems with Substance - not Spin

The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."

Kraig Smith 10/22/10 Kraig Smith 10/22/10

Learning More About Search Engine Results Pages

The views of the public at large often tend to be at odds with the views of those of us who work in online media and interactive marketing, but according to Performics' 2010 Search Engine Results Page (SERP) Insight Study, the knowledge gap might be closing more quickly than I thought.

Kraig Smith 6/8/10 Kraig Smith 6/8/10

How about calling Mom instead?

Apparently social networkers would rather Poke or Direct Message their family and friends than pick up the phone or pay them a visit.

Kraig Smith 4/14/10 Kraig Smith 4/14/10

SEO for Small Business

the market has long needed a solution like the one launched recently by DIYSEO. The company offers a do it yourself SEO solution to small businesses, and they just recently unveiled the service in April.

Kraig Smith 1/21/10 Kraig Smith 1/21/10

Defining "Crazy Success"