Whether you choose to handle all PR functions through an agency, build a team of experts within your company or deploy some hybrid model, industry buzz about in-house PR and its pros and cons abounds.

Some wire services feed top daily newspapers and other tier one news outlets.

At PR Return, we talk a lot about building “thought leadership” with and for our clients – after all, it’s one of the core components we recommend for any full scale public relations program.

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.

Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.