With the ubiquity of podcasts and the relative ease to produce them, many veteran journalists are opting for independence and creating new opportunities for media coverage, interviews and thought leadership

When PR pros can’t rely on having regular, fresh news to distribute to grab media attention, being proactive and creative in generating unique brand stories becomes essential. Consider these tactics to keep media relations efforts productive during those intermittent news droughts.

Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.

When most prospective clients talk to us about their aspirations for media coverage, they have big goals.

Some wire services feed top daily newspapers and other tier one news outlets.

It’s been a long-debated topic in media relations: how much is a PR professional’s relationship worth in terms of getting stories placed for clients?

The way in which we do business in the 21st century was largely defined the moment Ray Tomlinson sent the first person-to-person email in 1979.

The U.S. department of labor shows that there are now 4.6 public relations pros to every one journalist.

Thanks for sharing. But don’t bother pitching.