Hooray! Twitter eliminated the 140-character limit on direct messaging (DM), time to get pitching! Pause, take a deep breath and first be sure you’ve got a relationship in place.

Practice media relations that are relevant and drive value for both the client and reporter.

Following the recent controversy surrounding Indiana’s adoption of the "Religious Freedom Restoration Act,"* the state has hired Porter Novelli to help repair the state’s image.

Uber’s image has taken some hits as of late.

When Sacramento Kings’ rookie shooting guard Nik Stauskas hit a three-point shot recently, closed captioning offered an interesting interpretation, giving birth to an incredible nickname: “Sauce Castillo”

The warm summer is approaching, the smell of hot dogs and brewskis are in the air, and nationwide supporters are eagerly anticipating what could be the year for their favorite team. All this excitement got us thinking; there are a few things about opening day that really remind us of what it feels like to kick off a new client campaign:

Remember last year when we told you about major brand mishaps when it came to personalized marketing materials? Update: They’re still happening at a rapid fire pace, with brands seemingly eager to upstage one another week after week.

I studied postmodern American literature in college, so the idea of recycling historical content and putting a new spin, or voice, on it rings a lot of familiar bells for me. It seems that advertising has started to catch up to other industries in its efforts to recycle and reuse the gold mine of existing content at their disposal to trigger attention with a wave of nostalgia.

It’s time again to reflect on the year behind and set out to improve in 2015. Just like nearly half of Americans who make at least one resolution each year, agencies should reflect on successes, do some tweaking, and adjust strategy to make measurable improvements for their clients in the New Year.