Remember when the “#” was just another annoying step to check your voicemail? OK, it still is. But for public relations and marketing teams, integrating the use of the hashtag across marketing campaigns can make a huge impact in the social world of 2014.

Consumer engagement and timeliness go hand-in-hand, and when the makers of mobile applications Vine and Snapchat were designing, they may have taken that premise quite literally.

When Martin Cooper made the first handheld mobile phone call 40 years ago he couldn’t have imagined the impact mobile devices would have on the world’s ability to connect in 2014. The same can be said for brands, which are now in the driver’s seat more than ever when it comes to their mobile visibility.

The world is a far different place in 2014 than it was even five years ago when it comes to consumer/brand relations, with consumers being more connected to their favorite brands than ever via social media.

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry

Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.

Microsoft Employee Shouts His Opinion of “Always On” Before Getting His Mic Turned Off

Every now and then we get a reminder of the power of social media and why it’s important for companies large and small to have a social media policy for their employees.