Some businesses and experts found themselves center stage as the world focused more on their disciplines and needed their guidance more than ever, but they still needed to be proactive to capitalize.

When PR pros can’t rely on having regular, fresh news to distribute to grab media attention, being proactive and creative in generating unique brand stories becomes essential. Consider these tactics to keep media relations efforts productive during those intermittent news droughts.

As more businesses look to modernize and refresh their marketing and communications strategies, public relations and, more specifically, media relations and thought leadership remain some of the most important tools in the box.

As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.

Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.

Gaining insight into competitors and their offerings can substantially improve a company’s chance for success and help them stay ahead of the curve.

When most prospective clients talk to us about their aspirations for media coverage, they have big goals.

Paid media can be especially effective for advocating issues or a point of view.

Some wire services feed top daily newspapers and other tier one news outlets.