It’s been a long-debated topic in media relations: how much is a PR professional’s relationship worth in terms of getting stories placed for clients?

Welcome to 2016, everyone!

The warm summer is approaching, the smell of hot dogs and brewskis are in the air, and nationwide supporters are eagerly anticipating what could be the year for their favorite team. All this excitement got us thinking; there are a few things about opening day that really remind us of what it feels like to kick off a new client campaign:

Remember last year when we told you about major brand mishaps when it came to personalized marketing materials? Update: They’re still happening at a rapid fire pace, with brands seemingly eager to upstage one another week after week.

Public relations professionals come in all shapes and sizes, with unique personalities and quirks; but however different each PR professional might be, there are a few key qualities the most successful among us share.

Dating is just like public relations. Before you laugh, ask yourself: What’s the first association you make when it comes to PR? If you said relationship management, you’re on my wavelength.

It’s been said time and time again: “personalized emails and letters garner higher response rates.” But in the recent cases of Office Max and Bank of America, that personal touch crossed the line … big time.

Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.