With the ubiquity of podcasts and the relative ease to produce them, many veteran journalists are opting for independence and creating new opportunities for media coverage, interviews and thought leadership

As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.

What can be done to stop the spread of fake news stories related to your brand?

In the current landscape of upstart publications, greater reliance on social media and AI, it can be hard to determine which opportunities companies should take and when they should decline a media request.

With the world a bit AI-crazy right now, we thought it would be a fun exercise to have ChatGPT act as the CEO of a tech company for a mock interview and then analyze what it did well and what it needs to work on before future interviews.

The remote work model gives us much more flexibility when it comes to hiring, production and retention. It allows us to better serve our clients and provide them with a talented, forward-looking team.

Alef Aeronautics recently received a Special Airworthiness Certification from the Federal Aviation Administration (FAA) which grants them permission to start testing their “Model A” flying car. It doesn’t mean the cars are ready to go to market, but this is still a huge step forward for the technology.

Beyond advertising, marketing and media, the benefits of digital transformation will help a wide spectrum of companies across a variety of industries operate more efficiently and insulate themselves against the recession that may lie ahead.

Many companies eventually face a point where they must address topics in interviews they’d rather not. No matter what it is, though, the truth matters and lying to a reporter is never a good approach.