Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.

According to a peer-reviewed paper from researchers at Brown University and published in Climactic Change, some of the world’s most prolific polluters have relied on PR for the last 30+ years to influence the way consumers think about pollutants

For many companies, the pandemic robbed them of momentum, and they want it back. Investing in public relations will help many regain it. Here are 22 reasons to invest in PR in ‘22.

To get the most value out of media training, trainees must “fail forward” by making and learning from their mistakes to enhance their growth.

Media training sessions help spokespeople learn how to speak with members of the press, providing skills that empower any interviewee to navigate interviews and communicate clearly with reporters.

The Ocean Cleanup has created the Interceptor to work at eliminating waste in the world’s most polluted rivers. It works with the flow of the river to pull in plastics.

Finding creative ways to repurpose valuable content as part of an integrated communications strategy can save resources and help reinforce your message across various marketing channels, while strengthening brand identity and boosting PR effectiveness.

While many company leaders boast extensive knowledge about their particular industries and related issues, media interviews can intimidate even experienced business executives, but practice, training and some good planning can set the stage for success.

Press releases have been a key component of public relations for ages. But how you disseminate that press release and who it reaches is a much more complex equation. Here’s a guide to simplifying newswire considerations.