Perspectives on communications strategy, thought leadership and the evolving media landscape.

Media Relations, Thought Leadership, Content Marketing Kraig Smith Media Relations, Thought Leadership, Content Marketing Kraig Smith

Growth of Content Marketing (Still) Driving Major PR Synergies

Marketing budgets plummeted from 11.0% of overall company revenue in 2020 to just 6.4% in 2021, according to Gartner’s 2021 CMO Spend Survey, but despite the downturn in funds available to them, marketers continue to embrace and increase their investments in content marketing.

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