As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.

One of the most impactful PR tactics in modern public relations is thought leadership. With so many publications needing to deliver a stream of content to an “always-on” online-focused readership, they turn to contributed content much more often than in years past.

At PR Return, we talk a lot about building “thought leadership” with and for our clients – after all, it’s one of the core components we recommend for any full scale public relations program.

Just look at the race for the 2016 presidency, where a lack of quality media training has produced some cringe-worthy moments for candidates.

The mix of marketing vehicles available to companies looking to tell their stories and sell their wares has never been more extensive: print, broadcast, online, mobile. This reminds us that it's not the channel in which a message is consumed but the message itself and the source of that message that earns a business credibility.

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry

As pointed out in a recent MarketWatch article, the upcoming holiday shopping season may start earlier this year due to the overlap of the Thanksgiving and Hanukkah holidays, in hopes of extending retail spending with an unusually truncated period of only 26 days between Thanksgiving and Christmas.

Website Magazine recently published “Practical Tips for Developing Authoritative Content,” to help individuals become recognized as trusted sources within their specific industries.