Perspectives on communications strategy, thought leadership and the evolving media landscape.
Sometimes a more direct approach to consumer feedback can pay dividends
When Twitter managers step out on to a limb and start dropping truth-bombs, we take notice.
Quality data and hijacking the news cycle
Easter is coming up – you’d better believe brands will be jumping like the bunny to post a clever holiday-based tweet or two. In much the same way, savvy PR pros with access to quality data can hijack the revolving news cycle to promote their data prowess.
Five gifts PR Return wants this holiday season
Happy holidays from PR Return! We’ve already stuffed the stockings of our clients, so now it’s our turn to throw a few items on our wish list. Feel free to package any of these (or all of them) up and send our way!
Pitch Perfect: Don’t be the butt of a journalist joke
Practice media relations that are relevant and drive value for both the client and reporter.
Indiana Hires PR Firm
Following the recent controversy surrounding Indiana’s adoption of the "Religious Freedom Restoration Act,"* the state has hired Porter Novelli to help repair the state’s image.
Three Ways a New Client Campaign is Like MLB Opening Day
The warm summer is approaching, the smell of hot dogs and brewskis are in the air, and nationwide supporters are eagerly anticipating what could be the year for their favorite team. All this excitement got us thinking; there are a few things about opening day that really remind us of what it feels like to kick off a new client campaign:
Five New Year’s resolutions for your PR team in 2015
It’s time again to reflect on the year behind and set out to improve in 2015. Just like nearly half of Americans who make at least one resolution each year, agencies should reflect on successes, do some tweaking, and adjust strategy to make measurable improvements for their clients in the New Year.