Perspectives on communications strategy, thought leadership and the evolving media landscape.
Supplement BtoB PR programs with paid media
Paid media can be especially effective for advocating issues or a point of view.
#LochMess, and a lesson in public apologies
When apologizing, being sincere and honest is important.
Social buzz may fizzle for Rio
navigating the new rules may be as challenging as taking down Michael Jordan’s Dream Team of the early 90s.
Choosing a PR Agency: Ask these questions first!
As you begin the process of selecting an agency, consider these questions …
Quality data and hijacking the news cycle
Easter is coming up – you’d better believe brands will be jumping like the bunny to post a clever holiday-based tweet or two. In much the same way, savvy PR pros with access to quality data can hijack the revolving news cycle to promote their data prowess.
Presidential Hopefuls Display a Lack of Quality Media Training
Just look at the race for the 2016 presidency, where a lack of quality media training has produced some cringe-worthy moments for candidates.
Michigan’s Punter Teaches Us Valuable PR Lessons
As you may have heard, Michigan recently lost to rival Michigan State on one heck of a strange play …
Twitter DM’s to reporters – not without a relationship
Hooray! Twitter eliminated the 140-character limit on direct messaging (DM), time to get pitching! Pause, take a deep breath and first be sure you’ve got a relationship in place.