Remember last year when we told you about major brand mishaps when it came to personalized marketing materials? Update: They’re still happening at a rapid fire pace, with brands seemingly eager to upstage one another week after week.

It’s time again to reflect on the year behind and set out to improve in 2015. Just like nearly half of Americans who make at least one resolution each year, agencies should reflect on successes, do some tweaking, and adjust strategy to make measurable improvements for their clients in the New Year.

Smart PR professionals know that garnering news coverage for a client is about pitching their story to the right people at the right publication at the right time. Enter editorial calendars, the wonderful guides for creating inroads and becoming a valuable resource to reporters.

You wrote a great pitch, sprinkled in some quality data and sent it to a handful of laser-targeted reporters covering the topic; while you hope they’ll jump at the chance to talk to your client, your pitch gets met with silence instead. Now what?

Public relations professionals come in all shapes and sizes, with unique personalities and quirks; but however different each PR professional might be, there are a few key qualities the most successful among us share.

Writing’s tough; we know it. Constantly brainstorming ideas, finding your voice and establishing a flow can be enough to exhaust even the most enthusiastic wordsmith, and this is all before making sure you don’t distribute that press release containing a glaring grammatical error.

If they haven’t already, PR professionals should start planning 2014 strategies to help clients achieve desired results; at PReturn we’re doing the same.

The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry