Perspectives on communications strategy, thought leadership and the evolving media landscape.
If You’re Still Relying on SEO instead of GEO, You’re Likely Invisible
As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.
SIM Partners Displays Local Marketing Expertise
Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry
SEO for Small Business
the market has long needed a solution like the one launched recently by DIYSEO. The company offers a do it yourself SEO solution to small businesses, and they just recently unveiled the service in April.
Rotten Tomatoes: Owning the Discussion
Dan Malachowski at DoubleClick Performics ran a great blog post yesterday, "Rotten Tomatoes Present a Sudden Opportunity for Search (SOS)." The post talks about the recent salmonella tomato outbreak and one legal entity's effort to leverage paid search engine advertisements to connect with victims of the unfortunate incident.
The Inbound Ideal: get media coming to you
The best media relations efforts involve careful planning, contact selection and execution.