As AI tech continues to develop, retailers like Walmart are adding robots to their workforce, and some believe a pair of googly eyes can humanize an unfamiliar piece of technology. Despite a fair helping of fun and games, deeper questions linger: what are the pros and cons of humanizing robots?

Whether you choose to handle all PR functions through an agency, build a team of experts within your company or deploy some hybrid model, industry buzz about in-house PR and its pros and cons abounds.

Do you ever wish your apartment could magically expand (and that you could hide your unmade bed from guests)?

Cannabis marketers have a limited set of tools available to them and many challenges to overcome, but they enjoy one amazing advantage not available to other types of restricted marketers, albeit a temporary one – a confused marketplace trying get its bearings.

We’ve always been called PR Return. We’re just making it a little clearer for people … in 20/20.

Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.

Gaining insight into competitors and their offerings can substantially improve a company’s chance for success and help them stay ahead of the curve.

When most prospective clients talk to us about their aspirations for media coverage, they have big goals.

One of the most impactful PR tactics in modern public relations is thought leadership. With so many publications needing to deliver a stream of content to an “always-on” online-focused readership, they turn to contributed content much more often than in years past.