Perspectives on communications strategy, thought leadership and the evolving media landscape.
Offbeat Sheet: The Lilium Jet
Transportation services like Uber and Lyft have been around for a handful of years, but the latest step into modern transportation is reminiscent of “The Jetsons.”Say hello to the Lilium Jet, an all-electric air taxi that lifts off vertically, hovers and accelerates up to 186 mph before landing.
Offbeat Sheet: Volkswagen Microbus
Get ready for an electrifying revival! Volkswagen recently confirmed it will bring back the iconic microbus in the form of the all-electric I.D. BUZZ.
Offbeat Sheet: The Dash Wand
According to CNBC, online grocery sales are set to surge and will account for 20 percent of the grocery market by 2025.
Offbeat Sheet: Tesla's Solar Roof Tiles
As of 2015, U.S. residential utility customers used around 10,812 kilowatthours of electricity on an annual basis. Looking to reduce their carbon footprint, more consumers are exploring solar power as an alternative to other sources.
Supplement BtoB PR programs with paid media
Paid media can be especially effective for advocating issues or a point of view.
#LochMess, and a lesson in public apologies
When apologizing, being sincere and honest is important.
Social buzz may fizzle for Rio
navigating the new rules may be as challenging as taking down Michael Jordan’s Dream Team of the early 90s.
Offbeat Sheet: First U.S. Drone Delivery
There have been many amazing races throughout history. Now we can add one more to the list with a surprising victor: Amazon vs. 7-Eleven for drone delivery.
Core messages: The foundation on which to build
Compelling and consistent messages build brand identity.