Having trouble gaining mainstream consumer attention? Why not turn to magic ... or smoke and mirrors. Sometimes all you need to do to get your brand covered globally is spook a few people with a little hocus pocus.

When did everything around us start to contradict itself?

Media coverage of the recently discovered extramarital affair of Senator John Edwards likely won't last long.

A research brief from The Center for Media Research caught our eye this week: their June 30 briefing, “Coffee and the Web for C-Level Execs in the Morning.”

Common sense rules when talking with any media.

The team at PReturn strives for perfection, but perfection is a pipe dream - an altruistic goal that cannot be obtained.

Let's face it, plenty of interactions happen between the media and organizations of all types with no involvement from media relations pros.

Seems the number of people with something to say about Twitter grows just as rapdily as the number of people using the abbreviated messaging service, and Twitter users (Tweeters) with a traditional media audience continue to introduce new eyes and ears to the conversation.