Transportation services like Uber and Lyft have been around for a handful of years, but the latest step into modern transportation is reminiscent of “The Jetsons.”Say hello to the Lilium Jet, an all-electric air taxi that lifts off vertically, hovers and accelerates up to 186 mph before landing.

Twitter – the wonderful world where brand to consumer interaction is readily available and honestly can play big dividends – unless, of course, you choose to mess with the “The Beygency” or “The Beyhive,” the excitable and extremely devoted arm of Beyoncé's loyal online following.

When Twitter managers step out on to a limb and start dropping truth-bombs, we take notice.

Hooray! Twitter eliminated the 140-character limit on direct messaging (DM), time to get pitching! Pause, take a deep breath and first be sure you’ve got a relationship in place.

When Sacramento Kings’ rookie shooting guard Nik Stauskas hit a three-point shot recently, closed captioning offered an interesting interpretation, giving birth to an incredible nickname: “Sauce Castillo”

Real-time marketing, a golden opportunity for brands to capitalize on what the collective world has eyes on, is effective when done well, but embarrassing when it’s not. With the ability to quickly reach a huge number of people comes the double-edged sword of blunders going viral for all the wrong reasons.

Remember when the “#” was just another annoying step to check your voicemail? OK, it still is. But for public relations and marketing teams, integrating the use of the hashtag across marketing campaigns can make a huge impact in the social world of 2014.

Consumer engagement and timeliness go hand-in-hand, and when the makers of mobile applications Vine and Snapchat were designing, they may have taken that premise quite literally.

The world is a far different place in 2014 than it was even five years ago when it comes to consumer/brand relations, with consumers being more connected to their favorite brands than ever via social media.