Easter is coming up – you’d better believe brands will be jumping like the bunny to post a clever holiday-based tweet or two. In much the same way, savvy PR pros with access to quality data can hijack the revolving news cycle to promote their data prowess.

At PR Return, we talk a lot about building “thought leadership” with and for our clients – after all, it’s one of the core components we recommend for any full scale public relations program.

The U.S. department of labor shows that there are now 4.6 public relations pros to every one journalist.

Welcome to 2016, everyone!

Happy holidays from PR Return! We’ve already stuffed the stockings of our clients, so now it’s our turn to throw a few items on our wish list. Feel free to package any of these (or all of them) up and send our way!

Thanks for sharing. But don’t bother pitching.

Just look at the race for the 2016 presidency, where a lack of quality media training has produced some cringe-worthy moments for candidates.

Often hyped as the “next big thing” for improving productivity or driving sales, technology can sometimes get in the way of progress.