The concept of "synergy" gives marketers of all types a constant and steady ideal outcome at which to aim. Synergy results when two elements combine to create something greater than the sum of its parts.

Aggregate case study of local SEO campaigns of 315 businesses establishes best practices, educates the industry

Facebook users know the pros and cons of the people they follow. Personally, I can't wait for updates from some of my friends, but I'm less than interested in a lot of the other things I find in my feed.

As pointed out in a recent MarketWatch article, the upcoming holiday shopping season may start earlier this year due to the overlap of the Thanksgiving and Hanukkah holidays, in hopes of extending retail spending with an unusually truncated period of only 26 days between Thanksgiving and Christmas.

Website Magazine recently published “Practical Tips for Developing Authoritative Content,” to help individuals become recognized as trusted sources within their specific industries.

Thanks to Indeed.com for quantifying and VentureBeat for reporting what digital marketing Chicagoans have known for quite some time now - Chicago is one of the top U.S. cities for social media jobs.

At the end of 2010, Google began its official rollout of Product Listing Ads (PLA), eventually moving to an all paid Google Shopping model at the end of 2012.

Building a presence as a speaker at industry events is a proven method for creating valuable exposure for companies looking to reach prospective customers and demonstrate their areas of expertise, and executives can boost their personal brands to boot.

Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.