When did everything around us start to contradict itself?

Media coverage of the recently discovered extramarital affair of Senator John Edwards likely won't last long.

If you're like me, every once in awhile (or perhaps more often than that), you see something that just makes you lose faith in the state of today's mainstream consumer media.

The golden rule of media relations is to be a resource to journalists

A research brief from The Center for Media Research caught our eye this week: their June 30 briefing, “Coffee and the Web for C-Level Execs in the Morning.”

AdGooroo released a new white paper, "How Keyword Length and ad Position Impact CTR and CPC on Google AdWords." The complimentary white paper is packed with 11 pages of actionable insights for search marketers …

Dan Malachowski at DoubleClick Performics ran a great blog post yesterday, "Rotten Tomatoes Present a Sudden Opportunity for Search (SOS)." The post talks about the recent salmonella tomato outbreak and one legal entity's effort to leverage paid search engine advertisements to connect with victims of the unfortunate incident.

The best media relations efforts involve careful planning, contact selection and execution.

Common sense rules when talking with any media.