As you begin the process of selecting an agency, consider these questions …

Happy holidays from PR Return! We’ve already stuffed the stockings of our clients, so now it’s our turn to throw a few items on our wish list. Feel free to package any of these (or all of them) up and send our way!

Late last Spring, PReturn got an upgrade, moving to new office space on the third floor of 832 W. Superior and, after more than ten months in our new digs, we’re finally settling in to Suite 303.

In PR, we work hard to establish quality relationships between our clients and influential members of the media, and when done well this can lead to big gains in interview and comment requests for a variety of topics and subjects.

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.

This week, PReturn will move into some new office digs.

The best PR results happen when organizations do good things - not just say good things. I was recently reminded of this fundamental rule of public relations by an intriguing Popular Mechanics article that published today, "A Billboard That Condenses Water From Humidity."