Perspectives on communications strategy, thought leadership and the evolving media landscape.
Core messages: The foundation on which to build
Compelling and consistent messages build brand identity.
Choosing a PR Agency: Ask these questions first!
As you begin the process of selecting an agency, consider these questions …
Syndicated Coverage: The Hidden Value of News Service Reporters
Some wire services feed top daily newspapers and other tier one news outlets.
After rare revenue decline, Apple (initially) slips again with media and analysts
The last time Apple had bad financial news to report, the Cincinnati Bengals had just picked Carson Palmer as the No. 1 player in the NFL Draft, Johnny Depp was only a few short weeks away from making his debut as Jack Sparrow in the Pirates of the Caribbean series, and Twitter didn’t even exist.
The Value of a Relationship
It’s been a long-debated topic in media relations: how much is a PR professional’s relationship worth in terms of getting stories placed for clients?
Brands beware – fans could eat you alive
Twitter – the wonderful world where brand to consumer interaction is readily available and honestly can play big dividends – unless, of course, you choose to mess with the “The Beygency” or “The Beyhive,” the excitable and extremely devoted arm of Beyoncé's loyal online following.
Sometimes a more direct approach to consumer feedback can pay dividends
When Twitter managers step out on to a limb and start dropping truth-bombs, we take notice.
A moment of reflection: modern email creator dies
The way in which we do business in the 21st century was largely defined the moment Ray Tomlinson sent the first person-to-person email in 1979.