PR firms come in just about every size, from a handful of seasoned professionals putting their heads together to global enterprises with offices in multiple countries. The right small PR agency can offer marketers many advantages they just can’t get from big firms.

Congratulations to our clients, Kenshoo and Logistyx, for topping the charts in three categories in Digital Commerce 360’s 2020 Leading Vendors to the Top 1000 report. These well-deserved accomplishments are the result of investment, diligence, hard work and innovative development efforts from both companies.

Whether you choose to handle all PR functions through an agency, build a team of experts within your company or deploy some hybrid model, industry buzz about in-house PR and its pros and cons abounds.

Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.

Gaining insight into competitors and their offerings can substantially improve a company’s chance for success and help them stay ahead of the curve.

When most prospective clients talk to us about their aspirations for media coverage, they have big goals.

Paid media can be especially effective for advocating issues or a point of view.

Compelling and consistent messages build brand identity.

As you begin the process of selecting an agency, consider these questions …