PR firms come in just about every size, from a handful of seasoned professionals putting their heads together to global enterprises with offices in multiple countries. The right small PR agency can offer marketers many advantages they just can’t get from big firms.

With the COVID-19 pandemic still raging, many college athletic conferences have decided to postpone or outright cancel fall sports, including college football. As Advertising Age points out, “The move would disrupt the fall marketing calendars of dozens of brands, from beers and sodas to automakers and insurance marketers, that rely on the sport's reach to capture coveted audiences.”

Congratulations to our clients, Kenshoo and Logistyx, for topping the charts in three categories in Digital Commerce 360’s 2020 Leading Vendors to the Top 1000 report. These well-deserved accomplishments are the result of investment, diligence, hard work and innovative development efforts from both companies.

It might seem ironic that in an age of coronavirus-related budget and personnel cuts, paying for supplemental exposure is even on the table. But, given the skeleton crews many media outlets are operating on, earned coverage is naturally waning along with journalists who would typically cover a given brand.

Especially during the COVID-19 pandemic when people seek clear messaging, proactive communication can be crucial for B2B success.

Even through a pandemic, kids never stop growing and learning. With the start of the school year right around the corner and numerous questions remaining about how that will take shape, schooling itself and back-to-school (BTS) shopping will look very different.

PR Return client New Frontier Data announced the cannabis industry’s first advertising data exchange connecting mainstream product advertisers to cannabis consumers.

If one man’s trash is another man’s treasure, the same can be said for carbon pollution and diamonds...stick with us for a minute.

Everybody wants the quick win and it’s easy to understand why. Big results with little effort are the ultimate return on investment (ROI). While it’s possible (and great!) to see quick results in PR, the real question is: can that success be sustained or was that one-off early win just that, a one-off?