Perspectives on communications strategy, thought leadership and the evolving media landscape.
How to Protect Your Brand from Shady PR: Five Tips
The myths and misinformation percolating online and particularly in social media related to the Coronavirus disease (COVID-19) have taken foolishness to new and dangerous heights. Myths like these endanger people’s lives and well-being, and consumers need to seek out reliable information from trustworthy sources.
Offbeat Sheet: Robots With Faces
As AI tech continues to develop, retailers like Walmart are adding robots to their workforce, and some believe a pair of googly eyes can humanize an unfamiliar piece of technology. Despite a fair helping of fun and games, deeper questions linger: what are the pros and cons of humanizing robots?
Agency or In-House? Building Your PR Program
Whether you choose to handle all PR functions through an agency, build a team of experts within your company or deploy some hybrid model, industry buzz about in-house PR and its pros and cons abounds.
Offbeat Sheet: Ori, the Room-Expanding Robot
Do you ever wish your apartment could magically expand (and that you could hide your unmade bed from guests)?
The Many Challenges (and one huge advantage) of Marketing Cannabis Products
Cannabis marketers have a limited set of tools available to them and many challenges to overcome, but they enjoy one amazing advantage not available to other types of restricted marketers, albeit a temporary one – a confused marketplace trying get its bearings.
New Decade, New Identity
We’ve always been called PR Return. We’re just making it a little clearer for people … in 20/20.
Podcast Audience Building
Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.
Gaining an Edge through Competitive Intelligence
Gaining insight into competitors and their offerings can substantially improve a company’s chance for success and help them stay ahead of the curve.
Aligning Media Coverage to PR Goals
When most prospective clients talk to us about their aspirations for media coverage, they have big goals.