Perspectives on communications strategy, thought leadership and the evolving media landscape.

Kraig Smith 7/11/13 Kraig Smith 7/11/13

Social Mixology from Kenshoo & Forrester

Kenshoo Social released some interesting research conducted by Forrester Consulting back in May, and I'm excited to share some highlights.

Kraig Smith 5/8/13 Kraig Smith 5/8/13

Data Talks (and builds brand recognition)

Companies that possess the right data on timely trends people want to know about can apply some meaningful analysis to generate insights which can provide the backbone for an effective media relations campaign.

Kraig Smith 10/14/08 Kraig Smith 10/14/08

Change default settings on Office '07

One of the latest annoyances to reporters in the world of media relations is courtesy of Microsoft.

Kraig Smith 8/9/08 Kraig Smith 8/9/08

Damage Control At Its Best

Media coverage of the recently discovered extramarital affair of Senator John Edwards likely won't last long.

Kraig Smith 7/11/08 Kraig Smith 7/11/08

Editorial Calendars: Cater to their schedules

The golden rule of media relations is to be a resource to journalists

Kraig Smith 6/24/08 Kraig Smith 6/24/08

Own the discussion for less, with search

AdGooroo released a new white paper, "How Keyword Length and ad Position Impact CTR and CPC on Google AdWords." The complimentary white paper is packed with 11 pages of actionable insights for search marketers …

Kraig Smith 6/12/08 Kraig Smith 6/12/08

Rotten Tomatoes: Owning the Discussion

Dan Malachowski at DoubleClick Performics ran a great blog post yesterday, "Rotten Tomatoes Present a Sudden Opportunity for Search (SOS)." The post talks about the recent salmonella tomato outbreak and one legal entity's effort to leverage paid search engine advertisements to connect with victims of the unfortunate incident.

Kraig Smith 6/5/08 Kraig Smith 6/5/08

The Inbound Ideal: get media coming to you

The best media relations efforts involve careful planning, contact selection and execution.

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