In the current landscape of upstart publications, greater reliance on social media and AI, it can be hard to determine which opportunities companies should take and when they should decline a media request.

Many companies eventually face a point where they must address topics in interviews they’d rather not. No matter what it is, though, the truth matters and lying to a reporter is never a good approach.

One of the most impactful PR tactics in modern public relations is thought leadership. With so many publications needing to deliver a stream of content to an “always-on” online-focused readership, they turn to contributed content much more often than in years past.

When apologizing, being sincere and honest is important.

In PR, we work hard to establish quality relationships between our clients and influential members of the media, and when done well this can lead to big gains in interview and comment requests for a variety of topics and subjects.