Podcasts are (figuratively, in terms of popularity) hotter than the surface of the sun (10,000 degrees Fahrenheit). That’s why more and more brands, including many of our clients, have branched into recording and publishing their own podcasts.

Some wire services feed top daily newspapers and other tier one news outlets.

The way in which we do business in the 21st century was largely defined the moment Ray Tomlinson sent the first person-to-person email in 1979.

The U.S. department of labor shows that there are now 4.6 public relations pros to every one journalist.

Thanks for sharing. But don’t bother pitching.

Practice media relations that are relevant and drive value for both the client and reporter.

You wrote a great pitch, sprinkled in some quality data and sent it to a handful of laser-targeted reporters covering the topic; while you hope they’ll jump at the chance to talk to your client, your pitch gets met with silence instead. Now what?