Everybody wants the quick win and it’s easy to understand why. Big results with little effort are the ultimate return on investment (ROI). While it’s possible (and great!) to see quick results in PR, the real question is: can that success be sustained or was that one-off early win just that, a one-off?

Cannabis is no stranger to bad PR; its negative portrayal has been a catalyst for social inequity, economic issues and countless other problems. So, how can PR professionals help businesses within the cannabis industry move beyond serious stigmas, spotty legality and a long-standing fight for and against Schedule I classification?

In the era of COVID-19, live events increasingly feel like a thing of the past. So, how can you produce a virtual event that shares the best your brand has to offer? Read on to find out.

Today, longtime client New Frontier Data is hosting a free webinar called Unpacking the CARES Act: Opportunities For Hemp Operators, and PR Return is the presenting sponsor.

Now, more than ever, it’s important to highlight those who are stepping up to help those in need and lending a hand to their communities.

In between continuing to serve our clients and staying busy, the PR Return team put our heads together to provide you with these can’t-miss work from home (WFH) tips.

Chris Costello, Senior Director of Marketing Research at Kenshoo, was recently featured in a video interview on the challenges facing digital advertisers in the midst of the COVID-19 pandemic as part of the Ad Age Remotely series.

“Stay home, save lives.” Politics aside, we can all appreciate a timely and effective marketing campaign. We admire the lighthearted approach Chicago Mayor Lori Lightfoot and her team took in spreading awareness about the importance of staying home.

As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.