Perspectives on communications strategy, thought leadership and the evolving media landscape.
If You’re Still Relying on SEO instead of GEO, You’re Likely Invisible
As Generative AI tools like ChatGPT, Google Gemini, etc., proliferate, they’re becoming a go-to for people seeking answers to their questions, replacing the standard search engine. For companies who have worked for years to build authority through SEO, this is a dramatic turn of events. It’s no longer good enough to appear at or near the top of the search engine results; content must be properly cited in AI answers and summaries. PR can help.
Interview Lessons from ChatGPT
With the world a bit AI-crazy right now, we thought it would be a fun exercise to have ChatGPT act as the CEO of a tech company for a mock interview and then analyze what it did well and what it needs to work on before future interviews.