Perspectives on communications strategy, thought leadership and the evolving media landscape.

Kraig Smith 6/12/08 Kraig Smith 6/12/08

Rotten Tomatoes: Owning the Discussion

Dan Malachowski at DoubleClick Performics ran a great blog post yesterday, "Rotten Tomatoes Present a Sudden Opportunity for Search (SOS)." The post talks about the recent salmonella tomato outbreak and one legal entity's effort to leverage paid search engine advertisements to connect with victims of the unfortunate incident.