As PR, marketing and communications professionals, the show must go on; it’s our duty to guide the leaders taking our organizations forward, to help them build trust with clear messaging, value-added thought leadership and altruistic intentions.

The myths and misinformation percolating online and particularly in social media related to the Coronavirus disease (COVID-19) have taken foolishness to new and dangerous heights. Myths like these endanger people’s lives and well-being, and consumers need to seek out reliable information from trustworthy sources.