Ready to Answer the call for cannabis expertise?
Patchwork regulations, for now
Confusing and divergent regulations have cannabis businesses struggling to find compliant ways to connect with customers, protect themselves legally, fund raise and even bank. With so much legal variance from state to state and throughout the world, confusion reigns, but organizations that put forth helpful experts in the spirit of education and thought leadership have much to gain.
We’re New Frontier Data’s PR Partner
New Frontier Data, the global authority in data, analytics and business intelligence on the cannabis industry, invested in PR early on to answer the call for expertise and insights across a wide variety of cannabis topics. Since 2017, PR Return has served as New Frontier Data’s agency of record …
“Following the departure of our head of communications, PR Return provided the support our team needed to keep our media and brand targets on goal without missing a beat! They supported us with press release development, media and spokesperson training, and global media pitching. The also trained our junior communications lead on how to get started in her role and manage operations from insider our team. PR Return has been a vital tool for New Frontier Data’s growth, and we look forward to building a larger and more influential global media presence together.”
— Giadha A. DeCarcer, CEO and Founder
PR Return helped New Frontier Data increase coverage in business and trade media, including:
How can PR grow your business?
Consumers and cannabis businesses alike want to better understand the regulations, opportunities and knowledge-gaps affecting cannabis, and the educators and thought leaders that emerge can produce big equity for their brands and businesses.
Legal, accounting and other ancillary businesses can leverage PR to provide the expertise cannabis businesses need to get covered in top trade and business media and grow their brands. Cannabis and CBD product marketers can put forth experts to clarify what many consumers consider to be a confusing landscape of products and buying options. Either way, brands that help others better understand the challenges they face can cost-effectively build recognition and market share along the way.
PR transcends many regulatory hurdles, but while thought leadership will remain effective for the foreseeable future, the PR opportunity facing cannabis-focused businesses may never be bigger than it is today with so many trying to make sense of what’s new.
Request a complimentary consultation to find out how PR and thought leadership can help your business grow …
